Multi-account reporting
Designed to consolidate permitted performance data from multiple authorized advertising accounts into one workspace.
Planned product module
Publane Ads Intelligence
Multi-account advertising intelligence for TikTok commerce teams.
Designed to connect authorized advertising accounts, consolidate permitted campaign performance data, analyze creatives and products, and build a clearer view across multiple TikTok Shops.
What it is
Built for multi-account commerce operations
Publane Ads Intelligence is being designed for e-commerce teams that manage multiple TikTok Shops, advertising accounts, campaigns, creatives, and products.
The planned platform will centralize authorized advertising data and help teams understand performance without relying on disconnected spreadsheets and separate account views.
Planned capabilities
One view across the advertising operation
Availability will depend on approved products, granted permissions, and the capabilities of each authorized account.
Campaign analysis
Planned views will compare Campaign, Ad Group, and Ad performance across authorized accounts and shops.
Creative intelligence
Designed to help teams study creative and video performance, identify strong assets, and spot potential creative fatigue.
TikTok Shop insights
Planned connections may relate advertising performance to commerce and product data where the relevant APIs and permissions support it.
GMV Max analysis
Planned support may cover available GMV Max performance, budget, and ROI-target data when TikTok grants the required API access.
Historical performance
Designed to compare authorized advertising performance across time periods and support more informed decisions.
How it works
A permission-led workflow
- 01
Data access
Access only the advertising accounts and data permitted through the platform-provided authorization flow.
- 02
Historical storage
Store permitted reporting and performance data to support consistent historical comparisons.
- 03
Performance analysis
Compare available performance across accounts, campaigns, creatives, and products.
- 04
Decision support
Use current and historical evidence to support advertising decisions.
Why API access is required
TikTok API for Business access is required to enable authorized account connectivity and live advertising data workflows.
Authorized account access
Allow account owners or authorized administrators to connect eligible advertising accounts through TikTok API for Business.
Reporting and performance data
Retrieve permitted campaign, ad, creative, and commerce performance data for centralized reporting and historical analysis.
Multi-account operations
Help commerce teams analyze multiple authorized TikTok advertising accounts and TikTok Shops from one workspace.
Planned data scope
Designed for comprehensive advertising visibility
Available data will depend on the permissions granted by TikTok, the products approved for Publane, and the authorized advertising account. The labels here describe intended coverage, not current access.
Business Center
Advertiser
Campaign
Ad Group
Ad
Creative
Video performance
Reporting
TikTok Shop
Product
GMV Max
Historical performance
Product direction
Built to grow with commerce teams
Publane Ads Intelligence is designed to support businesses as they expand from a small number of TikTok Shops and advertising accounts to larger multi-account operations. Future capabilities may include campaign management, budget controls, advertising alerts, automated reporting, and AI-assisted advertising analysis.
Authorization and data control
Access starts with the account owner
Publane will only access advertising accounts explicitly authorized by their owners or authorized administrators. Access to advertising data will depend on permissions granted through TikTok API for Business. Users will retain control over connected accounts.
Publane does not access advertising accounts without authorization. Publane does not claim official TikTok partnership, certification, or endorsement.
Advertising account connectivity and live data access are pending TikTok API for Business approval.
Questions about the roadmap?